Events

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.

Taj, IndiGo, and MakeMyTrip all posted significant gains (42% and above) in this year's Kantar BrandZ’s report.

Weber Shandwick will build an integrated communications framework covering strategic media engagement, reputation management and narratives that convey Livpure's presence across wellness-related categories.

These showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture, blended with contemporary aesthetics.

Oppo India’s latest Find X9 Series campaign showcases how modern storytellers use personal perspectives to elevate everyday moments.

The campaign unites the Foundation's women-focused initiatives aimed at empowering over 2.7 million women in India.

Digidarts has been appointed to lead digital performance campaigns for Kisan Konnect, supporting the brand’s farm-to-table growth strategy.

The global fact-led campaign is designed to counter misinformation and encourage stronger climate action.

Padma Shri Kailash Kher has voiced this tribute to farmers.

Experts discussed how the packaging industry can balance sustainability demands, strategic design, cost, technology, and compliance.

India is one of VML’s fastest-growing technology hubs.

Pepsodent Cavity Fighters immerses users in a virtual environment where they can clean virtual teeth, complete engaging tasks, and earn rewards.

Conceptualised and executed by McCann Worldgroup India, it highlights the importance of being consistently prepared, particularly during seasonal changes and environmental challenges.

The Boston-based company is favoured by marketers for its SEO and analytics tools.

The Boston-based company is favoured by marketers for its SEO and analytics tools.

Luma AI has raised significant new capital and secured large-scale compute access in Saudi Arabia to accelerate its multimodal AGI roadmap.

As part of this initiative, the company introduced the Accidental Invitation App, a digital tool designed to educate users on the security risks linked to online oversharing.

Revant Himatsingka, popularly known as Food Pharmer, argued that packaging must champion health literacy by placing nutrition on the front while ensuring accessibility.

The film explores why men rarely receive compliments despite visible social cues of appreciation.

Hunter marks International Men’s Day 2025 with a campaign highlighting how men communicate through shared understanding and silent gestures.

The AI-enabled content transformation company is founded by Sujay Pal and Geetika Gulati.

Every man visiting a Tim Hortons store in India on 19 November 2025 will receive a curated surprise from IGP, accompanied by a personalised message.

The limited-edition range is supported by a new campaign amid a nationwide retail rollout.

The collaboration blends the two brands’ complementary perspectives on fitness.

The campaign is inspired by Nizami culture, blending Deccan craftsmanship and contemporary design for a modern audience.

Experts discussed how packaging machinery 4.0 is transitioning into smart, connected, and agile ecosystems to boost efficiency and meet sustainability demands.

Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

Deol’s narration frames masculinity through lived experience rather than performance.

Srinivasan joins Publicis after seven years at BookMyShow.

In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.

Mirae Asset Sharekhan selects Burson to enhance its brand visibility and support its positioning as a full-service financial solutions provider.

Through simplified and locally relevant messaging, the campaign focuses on encouraging long-term oral care behaviour.

At the core of the campaign is the tongue twister Spray. Sit. Flush. Spray., designed as a straightforward prompt encouraging users to sanitise the toilet seat before and after use.

His remit includes providing foresight to anticipate market movements and identifying opportunities for clients across categories

The film showcases service, care and emotional connection at Adani Airports.

Denver For Men's campaign focuses on humility as the core measure of real success.

The beverage brand is refining its digital presence for contemporary audiences.

Packaging emerged as the core differentiator at the event, with beverage entrepreneurs stressing the importance of containers, labels, and designs for communication and distribution.

As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.

YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

Labubu, the hypebeast of the toy world, is coming for Hollywood.

The internet had a field day.

Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.

Its latest campaign tests whether calibrated humour and creator-led candour can shift India’s long-standing silence around everyday digestive discomfort.