TOP STORY
LATEST
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
Travel brands surge in value as India’s ‘experience economy’ accelerates
Taj, IndiGo, and MakeMyTrip all posted significant gains (42% and above) in this year's Kantar BrandZ’s report.
Livpure selects Weber Shandwick as communications partner
Weber Shandwick will build an integrated communications framework covering strategic media engagement, reputation management and narratives that convey Livpure's presence across wellness-related categories.
Asian Paints expands with 28 new experiential stores in AP and Telangana
These showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture, blended with contemporary aesthetics.
